![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/61e36cfd326dcddf43b0025d370ff2eae1aff572/294_0_1332_799/master/1332.png?width=1200&height=1200&quality=85&auto=format&fit=crop&s=6e145cb62f5a4c49be2ab8d05f978365)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/NINTCHDBPICT000461920742.jpg)
Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun
![Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash. : r/KotakuInAction Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash. : r/KotakuInAction](https://external-preview.redd.it/Mrnkdgyo6C8rzyzM0XOoKtgRouvESziTIHhcHHtvu7A.jpg?auto=webp&s=bea6cb418140fe652112fcba6d1c57fdaa742640)
Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash. : r/KotakuInAction
![Why "Get Woke, Go Broke" is a Lie (great Shaun-style rebuttal to a lot of the ridiculous complaints the anti-SJW community are making about Captain Marvel without even seeing it) : r/BreadTube Why "Get Woke, Go Broke" is a Lie (great Shaun-style rebuttal to a lot of the ridiculous complaints the anti-SJW community are making about Captain Marvel without even seeing it) : r/BreadTube](https://i.ytimg.com/vi/WDALuIXyjAk/maxresdefault.jpg)
Why "Get Woke, Go Broke" is a Lie (great Shaun-style rebuttal to a lot of the ridiculous complaints the anti-SJW community are making about Captain Marvel without even seeing it) : r/BreadTube
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
![Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment](https://www.creativemoment.co/images/uploads/features/gillettes-the-best-men-can-be-campaign-stirs-up-strong-feelings-of-the-wrong-sort/_1200x630_crop_center-center_82_none/gillette-commercial.jpg?mtime=1595977052)